One week and untold hours later, I’m done updating my website. Am I finished? Uh … no. I could go on tweaking and changing and adding and thinking, thinking, thinking forever … and ever … and…. (You get the idea.)
There is no such thing as “finished” when it comes to websites—or anything with words, actually. As Oscar Wilde said, “This morning I took out a comma and this afternoon I put it back in again.” You can always do more.
This is especially true when it comes to a marketing piece since marketing is all about testing to see which approach, keywords, or timing works best. So you’re always tweaking something or thinking about tweaking something. It can drive a person mad—unless you knowingly set your agenda and stick to it. Much like never going grocery shopping without a list, I maintain my sanity by keeping a record of everything I want to add or change as I think of it. That way, when I have a chunk of time to devote to updating my site, I can just go down the checklist until I’m done—and then walk the hell away.
My checklist included three items with several subitems:
- Add a sidebar.
- Add EFA logo
- Add call-to-action contact info so it appears on every page
- Include links to editorial directories
- Blog-page-only search and subscribe
- Rewrite/rearrange copy.
- Add an actual bio, with lots of links for SEO value
- Move client list from intro to portfolio
- Add “legal” and “health care” keywords to intro
- Update website title for better SEO
- Add testimonials.
- Choose most suitable testimonials from LinkedIn recommendations
- Ask for permission to use chosen recommendations on website
- Create graphics and place on pages
Is there more to do? Yep! I thought of several more tweaks as I went along—but I won’t do them today. Cuz today, my friends, I am done.